Toyota Bringin’ the “Swagger” in new Sienna Campaign

Actor Brian Huskey of Sonic commercial fame lends his exquisitely awkward comedic timing to a series of commercials for the Toyota Sienna.

Minivan, and to some extent SUV commercials often flaunt safety features and a roomy interior as selling points when pushing the latest glorified Soccer Mom mobiles. Minus the hilarious Hyundai “Keeping Up With The Joneses” starring Andy Richter, these commercials rarely display the tongue-in-cheek humor featured in these Toyota spots which essentially market the car to an entirely new audience base.

After speaking with a strategist who worked on the campaign, they admitted that at first the task at hand was less than desirable because how was a young, trend-seeking pop culture enthusiast with no children supposed to create something sexy with a minivan? Well, their answer wasn’t to create something that wasn’t there but rather to market the vehicle to consumers whose tastes run the gamut.

Critics might point to the fact that Huskey brings the same creative stylings from his Sonic spots, but quite honestly, this sort of humor is relatively new in the realm of motorized vehicle advertisements and I laud Toyota and the creative minds at Saatchi & Saatchi LA for breaking the mold of tried-and-true auto commercials that are turn-the-channel-carpal-tunnel-inducing guides to parenthood that are void of anything fun, enjoyable, and overall sexy.

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